As a brand strategist and content producer, it is my goal to ensure Airborne Perspectives provides small businesses with affordable, meaningful marketing in during a recession. Small businesses across the northern suburbs of #MapleGrove, #Plymouth, #Minnetonka, and Brooklyn Center are the backbone of any economy, and their success is crucial for the overall growth and prosperity of the #Minnesota economy. However, one major challenge faced by small businesses is the high cost of marketing. In this blog, Airborne Perspectives will discuss how costs are hurting small business marketing and what you can do to overcome this challenge.
Limited marketing budget
Small businesses typically have a limited marketing budget, which makes it difficult for them to compete with larger businesses that have more resources. Small businesses must carefully allocate their marketing budget to get the most out of it, and as a result, they often have to compromise on certain marketing initiatives.
1. High advertising costs:
Advertising costs can be very high, especially for traditional advertising methods like television, radio, and print media. This can be a significant challenge for small businesses that cannot afford to spend a large portion of their budget on advertising. Airborne Perspectives helps #smallbusiness owners by creating high-quality content at the most affordable costs on the market - our goal is to help the economy thrive by allowing you to tell your story without overpriced expenses.
2..Cost of digital marketing:
Digital marketing is becoming increasingly important for small businesses, but it can also be expensive. Social media advertising, email marketing, and search engine optimization (SEO) all require expertise and investment to produce results. Small businesses may not have the resources to hire an in-house marketing team or outsource their digital marketing efforts. Through aerial photography and video, your content cant stand out in a crowded digital world with our expertise.
Limited resources:
Small businesses typically have limited resources, which can make it challenging to create effective marketing campaigns. Without a dedicated marketing team or agency, small business owners often have to wear multiple hats, including marketing. This can lead to burnout and result in subpar marketing efforts.
So, what can small businesses do to overcome these challenges and succeed in their marketing efforts?
1. Focus on targeted marketing:
Rather than casting a wide net with your marketing efforts, focus on a specific target audience. This will enable you to create a more personalized message that resonates with your target market, resulting in more effective marketing efforts. Airborne Perspectives can help your marketing team by allowing you to:
2. Leverage low-cost marketing channels:
There are several low-cost marketing channels that small businesses can use to reach their target audience. Social media platforms like Facebook and Instagram offer cost-effective advertising options, and email marketing is also an affordable way to reach customers. A unique image like a #drone video or image can allow your brand to stand out in the crowd.
3. Collaborate with other businesses:
Collaborating with other businesses can be a great way to share marketing costs and reach a wider audience. Consider partnering with other businesses in your area to create joint marketing campaigns or events.
4. Outsource marketing efforts:
While outsourcing your marketing efforts may seem counterintuitive to saving costs, it can actually save you money in the long run. Outsourcing to a marketing agency can provide you with access to marketing expertise and resources without the need to hire an in-house team.
In conclusion, marketing costs can be a significant challenge for small businesses. Airborne Perspectives can help you create a marketing and promotion plan that is on budget, connects to your niche audience, and helps your brand soar!